Seriously, why hire a Pinterest account manager? Isn’t it just pinning and scheduling pins on Tailwind? Nope. It’s so much more than that when it comes to having a Pinterest account manager. Keep reading to get my top 5 reasons for hiring an account manager for Pinterest.
Top 5 Reasons to Hire a Pinterest Account Manager
If you’re wondering why anyone would pay someone to pin stuff on Pinterest, here are my top 5 reasons for hiring a Pinterest account manager
5. Hire a Pinterest Account Manager to Prevent Burnout
5 – Pinterest is a slow burn. It’s a marathon many people drop out of after the first few miles. Pinterest is not for the impatient. If you know that you will burnout from working Pinterest hard for a few weeks or months, then just hire a Pinterest account manager now. I say that in the nicest possible way because Pinterest wants users to be consistent. Consistency is going to keep your Pinterest account active and seen!
4. Squirrel. Rabbit Hole. Time Suck. Whatever You Call It.
I’ll be the first to admit that Pinterest can be quite the rabbit hole, albeit a fun rabbit hole. When you go to Pinterest to post a few things and then realize it’s 9am the next morning, it’s definitely time to hire a Pinterest account manager. By not worrying about or focusing your energy on Pinterest, you can focus on your business. You got into business because you love what you do, not to get sucked down a rabbit hole and lose hours of time and sleep. Also, it’s okay to not enjoy or even like Pinterest. By hiring someone to manager your Pinterest, you can focus on your clients, your products, and the things you do enjoy to grow your business.
3. Hire a Pinterest Account Manager & Let Someone Else Be The Expert
Let someone else worry about the best practices while you focus on creating quality content. I like to joke that Pinterest is a moody teenager; they are always changing something when it comes to best practices. If you don’t have the time to worry about what current best practices are, then it is probably time for you to hire a Pinterest account manager. When you leave something you don’t have the time or patience to learn to the experts, you’re going let them do the work for you. That frees your time to do something else. And as business owners, we all know time is money.
2. Analysis & Evaluation
Confused what’s working best for you on Pinterest? Do you know which pins are driving the most traffic to your site? Google analytics vs Pinterest analytics? If you’re confused about analytics, you’re not alone. So many business owners and bloggers do not have the time necessary to dig into these numbers. Again, I suggest leaving this to an expert. As a Pinterest account manager, I send my clients a monthly report so they can see the numbers that matter.
1. Strategy, Strategy, Strategy
Speaking of analyzing and evaluating your account, when you hire a Pinterest account manager, they will know what to do with this information. That right there, is strategy. And it’s worth every penny. When you’re willy-nilly pinning all over the place, that’s not going to grow your blog or business in any way. If you were going to invest in the stock market, would you hire a stock broker/financial planner or would you just DIY it? Personally, I’d hire it out and let the experts do their thing. Pinterest account managers are more than just saving pins and sharing your content, they are doing it strategically to grow your business and your reach.
Do You Need To Hire a Pinterest Account Manager? Already Have One?
After reviewing my top 5 reasons for hiring a Pinterest account manager, what questions do you have? If you already have an account manager, did I hit the nail on the head? Are you ready to hire someone to manage your Pinterest account? Head to my creative services information now.