One question I get asked often is if Pinterest cover photos for boards matter. The answer is not as black and white as it seems.
Pinterest Cover Photos – Do You Need Them?
I am a big advocate of if it isn’t an incoming producing activity, you shouldn’t be doing it. One thing that does not produce an income is wasting time on making your Pinterest cover photos.
This is not to say that you can’t use a gorgeous photo without text as your Pinterest cover photos on boards. I personally have started transitioning to have my board covers come from my brand photo shoots.
Pinterest Makes Changes Often
A few years ago, before Pinterest changes to the current layout, board covers were a big thing. This provided visual continuity to your account. Again, this was a few years ago.
These days, 80% of Pinners are using a mobile device to look at Pinterest and many times aren’t necessarily looking at your overall profile.
Is Making Pinterest Cover Photos Worth The Time?
That’s not to say don’t care about your account profile look. What I want you to think about is how much time you spend creating Pinterest cover photos for boards vs how much time someone else cares or looks at them.
Besides the amount of time spent, how much money are you making off board covers? Is this worth the ROI?
Visuals Are Key on Pinterest
As you know, Pinterest is a visual search engine. We all want our accounts to look pretty and pleasing to the eye. Board covers don’t need to be complicated.
As I mentioned above, I’ve started using images from my brand photo shoots as cover photos. As long as they are vertical images with a description and a link (I prefer to link to my website), you’re golden.
Using Pins Without Text For Board Covers
If you don’t have any of your own brand stock photos to use for Pinterest cover photos, just pick a pretty image that matches your overall theme and brand.
For example, I do not have Easter images from my brand photo shoot. So I will then pick a pretty Pin I’ve already saved to that board and use it as the cover image. Since this image still links back to the original content creator and I have not edited the text, this is kosher.
Changes Are Frequent – Think Long Term
Remember, Pinterest changes are frequent. Especially with the upcoming IPO this year, you never know when a layout or format will be updated.
If you pick something that is overall stunning and works for your brand and the board type, you will be set for the long-term.