Pinterest boards are essential to creating a successful strategy to grow your business with Pinterest. I’ve put together 7 things you should know about Pinterest boards. Even experienced content creators are making some of these mistakes, so I wanted to share some of my best tips with you.
Pinterest Boards – 7 Things You Need To Know
One – 25-75 boards are ideal
Did you know that there is an ideal number of Pinterest boards you should have on your account? Yep! That magic number is somewhere between 25 and 75 boards. If your account is newer, work on creating at least 10 Pinterest boards that attract your ideal client. Once you have 10 boards, you can slowly add more over time. I suggest creating Pinterest boards that you can cross pin your content to, just make sure the pins are relevant for the multiple boards.
If you have a more mature account with over 100 Pinterest boards, you need to scale your boards down. Just make anything not relevant to your ideal client secret until you are below 100. No content creator or business needs over 100 public boards. When a Pinner comes to your account and sees a huge amount of boards to scroll through, they are not staying to look at your account. Make it easy, pretty, and streamlined for your ideal client to see what your business is all about.
Two – optimize your board titles
Pinterest boards need to have keyworded titles. Cute titles like “yum” for a food board are not going to be found when Pinterest users are searching for recipe ideas. Keywords in board titles help Pinners find you and are more likely to show up in search results when they are further niched down.
Food bloggers, for example, can niche their Pinterest boards by meal: breakfast recipes, weeknight dinners, chocolate desserts. Now how can you take this a step further? Niche down by diet: gluten-free breakfast recipes, vegan weeknight dinners, paleo chocolate desserts. The saying that “riches are in the niches” is certainly true on Pinterest, so think how you can continue to niche your board titles.
As if you need another reason to keyword your Pinterest board titles, you should know they are indexed by Google. Your “yum” board is not going to show up in a Google search. But if you have your niched-down, keyworded board title in place, you can bet it’s going to show up when someone uses those keywords as search terms!
If you need help finding keywords on Pinterest, check out this post – Best Tips: How to Keyword for Pinterest
Three – board order is important
Everything you do on Pinterest should be to make your ideal clients’ life easier. That includes arranging your boards. Your Pinterest boards should be arranged in the order of importance to your ideal client. When you arrange your boards, ask yourself “does my ideal client care about this?” If the answer is no, make the board secret or move it to the very bottom of your boards.
Pinterest boards can also be arranged by seasonality. If Halloween is just three months away, move it to one of the top two rows. Those rows are typically seen by Pinners using a desktop. Just remember, 80% of Pinterest users are on mobile or tablet devices. Moving these boards to the top will still help them find seasonal content easier. Once the holiday is over, make it secret or move it to the very bottom.
Four – board descriptions matter
Not only are keyword titles important for Pinterest boards, so are the descriptions. When creating descriptions for your boards, use full sentences to describe the board’s content and do not stuff it full of keywords between commas. That looks lazy and spammy to anyone who reads the description. Artificial intelligence is smart, so don’t try to cheat the system. Your future self will thank you!
If you cannot come up with more than one sentence when first writing your Pinterest board descriptions, that’s fine. Just use the one sentence and come back once per quarter to do a review of all your board descriptions. This review period will keep you from being overwhelmed by board descriptions now while making sure your boards are still relevant and up-to-date.
Five – no less than 10 pins per board
If you’ve been around me for more than five minutes, you know that Pinterest is a VISUAL search engine. That means Pinners like pretty, eye-pleasing things. If your Pinterest boards have less than 10 pins, it is ugly and no one likes an ugly board. If you cannot save 10 pins to a board when you create it, keep it a secret.
Empty boards are ugly boards and empty means you do not care enough about a topic to have a board. You want your boards to serve as a resource for your ideal client, not be an empty eyesore. That’s some tough love, but if yall knew how many times I saw boards with one pin, you’d be cringing too.
Six – do not use board sections
Pinterest created board sections for the average user, not the business user. If you have any inkling to make a board section, do not do it. You will be better off creating a new board than creating a section for one of your current Pinterest boards. In number two, I mentioned that Google indexes board titles. Google, however, does not index board sections.
Seven – do NOT delete boards. Ever.
If you only take one tidbit from this entire post, make it this: DO NOT DELETE BOARDS! If you delete a board, you will lose any followers of that board. Pinterest users can follow specific boards without following an entire account.
So if someone followed your DIY Sewing Crafts board, but you are a food blogger and decide to delete that board, you will lose the users who only followed the DIY Sewing Crafts board. Now, the better option here is to make that board secret or archive it. When you make Pinterest boards secret or archive them, you will not lose the followers associated with those boards.
While followers are not exactly the best number to gauge your Pinterest success, brands still take this number into account when working with influencers on collaborations and sponsored content. Just make me a promise and don’t delete your Pinterest boards, okay?
7 Things You Need to Know About Pinterest Boards
I hope these seven things were helpful for you as a content creator using Pinterest. Pinterest is a great way to improve your business’ marketing strategy.
If you found this post helpful, I’d be ecstatic if you share it on Pinterest!