I’ll admit when I first heard about Interact quizzes as lead generation to build an email list, I was skeptical. I’m one of those people that never gives out my email for stuff on the internet. However, once I dug into the quizzes from Interact a bit more, I was hooked.
Lead Generation with Interact Quizzes
I built a quiz for my Color Street nail business – I’m an independent stylist – to play on the new St. Patrick’s Day nails. Since four new nail sets came out for the Happy-Go-Lucky Collection I thought this would be a great way to promote those nail strips while giving my friends and customers a fun Buzzfeed style quiz.
Building an Interact Quiz
When I built my quiz, I used one of the templates from Interact. The template helped me finish my quiz really quickly so I could start my lead generation. As soon as I finished it and tested it, I shared it with friends and my customers in my Color Street VIP Facebook group. I also posted my quiz on Pinterest since St. Patrick’s Day was just a month away. You can view and take my quiz here: What’s Your St Patrick’s Day Nail Style? Quiz.
Analytics & Other Features
Since launching my quiz on February 15, I have had 1554 views and generated 180 new leads. To say I am impressed with the amount of leads is an understatement. Interact suggests when building the quiz to allow users to skip the email step, which I did. Because of the skip email piece, I am literally in shock that I was able to get that many leads.
I personally love the analytics feature Interact offers on the quizzes because I can see view counts, starts, quiz completions, and leads. My favorite part of the analytics is the ability to dive into the quiz questions. As the quiz creator, I am able to see where people left the quiz. This allows me to see if there is a trend in questions that make people drop out so I can make changes as needed.
Interact Quizzes: Branding & Lead Generation
Interact offers varying price levels. If you’re thinking about having a quiz as an opt-in and lead generation, I highly suggest going with the Growth Plan. At this level, you can see real-time analytics and use your own branding. As a small business owner, it is critical to have your own branding on items you put out into the world.
Do you use a lead generation and opt-in item? Tell me about it in the comments. Tell me what your favorite feature is, if you already use Interact quizzes.
This is such an interesting and cool thing to do for your business! I would’ve never thought to create something like that so I’m so glad you shared!
This is so creative! I would have never really thought to build quizzes, but it would be a better interactive tool!
Great ideas to.grow your business
Thank you!
This is so interesting! I have been thinking of doing a quiz for my website for sure . Will have to check out this website. Thanks for sharing.
Quizzes seem to have alot of draw for websites! Great idea!
I read about these quizzes before and thought of making one for my site. But I somehow never have time to make it happen.
Veronika
https://brunetteromwallstreet.com