Now that you know the beauty of Tailwind from this post, I’m going to fill you in on tribes! Tribes sounds really complicated, but at the end of the day they are little groups of similar interests and niches. Once I started figuring out the benefits of tribes, my reach skyrocketed!
Tell Me About Tailwind Tribes
In a tribe, you’ll share the content you create for your blog with the tribe members. The members will then schedule to share your content on their Pinterest account. Since tribes are based on niche interests, this makes it a win-win for you. You’ll be able to share similar and relevant content with your audience while others do the same. Even if you do not create content through blogging, you can share pictures and Instagram posts. Or you can just use the tribe to find content to schedule and pin. Put that shit on autopilot!!!
Share The Wealth
So if you’re like most people, you’re probably wondering why should I share someone else’s content? Because they are going to share your content too! A rising tide lifts all ships resonates so much with Tailwind and Pinterest. You’re curating content for your audience and others are doing the same. Share the wealth and it will come back to your 10 fold.
Tailwind allows you to join up to five tribes on the smallest plan of $15 per month, billed monthly. I suggest taking advantage of this and joining five of the ones that best fit your niches based on your content and ideal client. You can, however, purchase power ups that allow you to join more tribes as well as submit more content. When Tailwind was testing tribes, you could join as many as you wanted and submit as much content as you wanted. I’m actually glad they have limited the content submission now because it means the content will be the cream of the crop!
If you decide not to use Tailwind, you can cancel your subscription and still use the tribes feature for free. There is a bit more work involved in this process and you will need to manually pin those posts. Personally, that does not make sense for me and I would rather spend the money and save the time.
Tribes: Accountability & Community
When you join a tribe, make sure you read the rules set out by the tribe owner. Some tribes are 1:1 sharing while others are 1:3, and then some only allow vertical pins. Make sure the content you are adding is good, high-quality content and not just something you threw together. You want others to see your content and share it.
Are you a fur mom and needing a tribe to join? I would love to have you join my Saunders Says Paw Pack – Fur Moms tribe! I just launched this tribe and I am so excited to see all the blogs and pictures of your fur babies! This specific tribe is for dog moms!
On the tribes tab, you can see the stats for both the tribe and your personal results. This little feature is nice when you want to evaluate your tribe membership. If your re-share, repins, and reach are low, it might be time to find a new tribe. Again, if you aren’t sharing others content from that tribe, do not expect your’s to get shared either. However, if you are doing everything you can to share others’ content and you’re not seeing the results you want, leave that tribe and find another one.