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Direct Sales Industry

Most people do not like direct sales, multi-level marketing, or anything sales-based because it feels like a scam. This world is unfamiliar and can be somewhat gimmicky and pushy. I don’t like gimmicks or pushy people either; I barely make eye contact when I walk into a store hoping the sales associate won’t notice me. Hello, introvert problems! However, I have fallen in love with the direct sales world. I started with my first direct sales business in 2011, quickly adding a second one and realizing neither of those were really my thing. I then found Perfectly Posh and I LOVED every second of it and I even went on their first incentive trip in 2012. Then I started a new job and fell off the side hustle bandwagon. My life was pretty hectic then and I knew I needed to focus on my day job at that time.

Fast forward to November 2016 – the month I finally joined LuLaRoe and found my niche. Y’all, I literally used to have a “fashion” blog back in the day where I shared pictures of my #OOTD (outfit of the day). LuLaRoe was, and still is, the perfect fit for me! I love getting to play dress up and spend time making other women feel confident and beautiful no matter their shape or size. I enjoy this work because I get to impact, inspire, and change other people’s lives. How cool is that? However, direct sales is not always so glamourous. I spend a LOT of time working hard to make my business successful and I know others in the industry are doing just the same!

Scam? You’ll never be in the top 2%!

I’m not saying direct sales are for you–they certainly aren’t for everyone. A lot of people see this luxurious lifestyle of the top 2% of the company and realize many people will NEVER get there. That’s fine, but why is there so much hate thrown at those in direct sales? Have you thought about cell phone service providers, insurance companies, car lots? Those people aren’t getting hate because they are selling a service. Sales are sales–no matter the industry. Yes, there are some people out there that annoy the heck out of us all on Facebook or won’t leave you alone about having a party or purchasing this one item, but we aren’t all like that! I swear!

the dream is free quote saunders says


Legitimate Business? Hustle & work hard!

Don’t look at these businesses as get quick rich scams. The reality is you probably aren’t going to get rich. Either you don’t have the time or the desire to make the business work. Direct sales should really not be considered side hustles, but more like second jobs. Yes, I want to go home and lay on my couch and play with my dogs–but that’s not producing income for me. I have to pull orders, put flat lays together, take pictures, edit pictures, schedule social media, look somewhat put together for a Facebook live, print labels, handwrite thank you notes… All of these things take TIME.

If you aren’t willing to put the energy into any business, it’s not going to succeed. It doesn’t matter if it’s a direct sales business, your own business you created, or working for a corporation. If it’s not important to you, it’s not going to work. You need to make sure to evaluate if this is something you want to do or not and make sure you know what you can actually gain from it. One of my friends does nail products and another one does pocketbooks–they both make about $200 extra a month from their businesses. Sure they could make a lot more–if they wanted to, but they are both perfectly content with that number.

Are you considering joining a direct sales business? Have you owned your own direct sales business in the past? Tell me about it in the comments!

direct sales scam or business



6 comments on “Direct Sales: A Scam or A Legitimate Business?”

  1. I love this blog post! It’s such a misunderstood profession that I have recently decided to not only focus on retail and recruitment, but also simply EDUCATING people on this profession in general. And I especially like your statement: “If you aren’t willing to put the energy into any business, it’s not going to succeed. It doesn’t matter if it’s a direct sales business, your own business you created, or working for a corporation. If it’s not important to you, it’s not going to work!”

  2. This is a really interesting post and I love reading your perspective – I really don’t know anything about multi-level marketing, but I’ve always been interested to know the answer to this question from someone who knows how it all works and has an educated perspective. Thanks for sharing!

  3. Hey, great post! I have a lot of mixed feelings about direct sales. My parents have been involved in quite a few different ones, while some turned out to be scams, others helped us get food on the table when times were tough. I think the part about understanding that you’re not going to be in the top 2% is key. You have to be one of the first on board with the business. If not you’re not gonna be getting the luxury car. I think it’s also important to make sure the product is actually desirable, if not it turns into a pyramid scheme which is actually illegal. But yeah, with that being said, they’re not all scams and some of them can actually give you an extra 200-500 dollars a month. The key is hustling. On another side note, you have to make sure you aren’t constantly pestering your friends to buy things. If you are, you won’t have a lot of friends after a while.

  4. YES!!! I recently got into Young Living and have gotten SO MUCH shade thrown at me for joining an MLM. I’ve just decided that hater’s are gonna hate and I need to choose for myself what’s worth it.

  5. I worked at the home office for a direct sales company and I could see how much time and effort goes into each person’s business. That being said, I’m not really into direct sales myself and I while I can’t say I would *never* join one, I haven’t found one yet that appeals to me enough to join one. But I think this post is a great way to share more information about the direct sales world. 🙂

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